COMMUNICATIVE COMPONENT OF MODERN PROTESTS
DOI:
https://doi.org/10.29038/2524-2679-2021-01-174-188Keywords:
communication, protest, social networksAbstract
This article identifies the features of communication of modern protest movements in aspects of mass cooperation.
It is especially shown that modern social and political protests develop on the basis of mass communication between potential participants who do not rely on formal organizational structures, protest is a self-reproducing process based on the suggestion of alarmism by the media. As a result, social networks, which are able to quickly spread such alarming sentiments among their participants, have begun to play a high role as a driving force behind mass protests. Large mass demonstrations of the last decade were organized by mobilization through social networks, and then showed their strength by the mass presence of people on the street. In turn, protests contribute to the development of social networks with their communities. The main role in this process is played by the communication of protest, which in essence is the communication of open (mass) collaboration. It is formed on the basis of individual information contacts between the subjects who implement them in the environment of social networks. Such communication is interactive and develops through the involvement of information resources from the network. It is characterized by object orientation and the absence of system-structural organization. The second characteristic feature is the convergence of means and participants of communication. What matters more is not the presence of specialized and qualified communicators in the field of traditional media, but the involvement of a large number of information users (professional consumers of information), ie active content generators from among the audience. Communication processes in social networks develop as a series of events in which each subsequent event depends on the previous one. As a rule, such an approach is not able to create a sequence in which there would be a trend and to achieve the planned result requires the formation of foci of influence. In the practice of protest communication, such focusing is carried out through the connection of traditional (institutional) media. The result of the interaction of interactive communication and offline is the introduction of a consolidating factor, which should increasingly unite like-minded people against the camp of opponents. These features of protest communication are manifested in the effective interaction of social networks with the traditional media sector.
These properties characterize the protest, which develops on the basis of interactive communication as an open system focused on interaction with the environment and not on internal resources, which is characteristic of mass collaboration.
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