FORMATION OF COMPETITIVE STRATEGIES OF TNC’S IN THE CONDITIONS OF MODERN GLOBALIZATION PROCESSES

Abstract

The article examines the features of Walmart TNC, whose annual sales worldwide exceed the dollar value of all economies in Austria, Norway, and Saudi Arabia. Microsoft offers software around the world based on local languages ​​and preferences. Fast food giants such as McDonald's and KFC rely on the same brands and the same main menu items around the world. Nokia has focused its strategy on four strategic commitments that define its role in the emerging market. The company's new strategy will be divided into three stages; a new operating model designed to improve the company's positioning in changing markets and meet customer needs. However, these firms also make some concessions to local tastes and traditions to meet the needs of consumers around the world. Emphasis is placed on three main international strategies: multinational, global, and transnational.