GLOBAL SOLIDARITY AS A STRATEGIC BASISFOR CONFRONTING THE AGGRESSOR: PUBLIC DIPLOMACY OF THE PRESIDENT OF UKRAINE IN SEARCH OF WAYSTO UNITE THE WORLD IN THE CONTEXT OF A FULL-SCALE RUSSIA-UKRAINE WAR
DOI:
https://doi.org/10.29038/2524-2679-2024-01-56-69Keywords:
public diplomacy, international communication, mobilization strategies, international security, Russia-Ukraine war, international relationsAbstract
The article examines the communicative and technological dimension of the Ukrainian leader’s public diplomacy in shaping global solidarity as one of the defining strategic components of confronting the Russian aggressor during a full-scale war in Ukraine. It highlights the significance of President Volodymyr Zelenskyy’s public diplomacy efforts in fostering global unity and mobilizing international support for Ukraine’s defense. The research aims to elucidate the process of crystallizing global solidarity during President Zelenskyy’s speeches before foreign audiences as a strategic basis for rallying the world to assist the Ukrainian people in their struggle for survival amid the full-scale Russian ag- gression. The study employed a technological approach as its methodological foundation. The article identifies various communicative technologies employed by President Zelenskyy to forge global solidarity, including appeals to shared his- tory, global responsibility, interconnected security, common values and threats, and future shared victory. Additionally, it highlights technologies such as emo- tional solidarity mobilization, personalization, appeals to international law, in- terpreting Ukraine’s struggle as a shared cause, expressing gratitude to allied nations, and rationalizing the benefits of supporting Ukraine.
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