DIGITAL DIPLOMACY AND DATA DIPLOMACY: HISTORICAL PREREQUISITES AND CONCEPTUAL DIFFERENCES
DOI:
https://doi.org/10.29038/2524-2679-2025-02-121-135Keywords:
information diplomacy, data diplomacy, digitalization of diplomacyAbstract
The article explores the evolution of diplomatic communications from tradi- tional to digital forms, highlighting the historical prerequisites for the emer- gence of digital diplomacy and data diplomacy. It argues that digital diplo- macy has developed due to the widespread adoption of digital technologies and intensified during the global pandemic. Meanwhile, data diplomacy has gained momentum with the advancement of artificial intelligence and the ability to analyze large volumes of data. The article examines the concepts of digital diplomacy and data diplomacy in relation to public diplomacy. It establishes that digital diplomacy involves the use of digital tools for official communication between actors in international relations. The primary goal of digital diplomacy is to modernize traditional dip- lomatic practices by enabling faster information exchange, expanding access to diplomatic services, and improving international communication. In contrast, data diplomacy focuses on the collection, processing, and analysis of large datasets to support informed diplomatic decision-making. Its main advantage lies in the ability to rapidly identify global trends and develop effective foreign policy strategies based on data-driven insights.
Through examples of the application of digital diplomacy and data diplomacy tools, the article analyzes their significance in countering disinformation, navi- gating information wars, conducting negotiations, shaping public opinion, and devising diplomatic strategies.
The study concludes that while digital diplomacy and data diplomacy often employ similar technologies, their primary focus differs: the former empha- sizes communication and interaction, while the latter prioritizes in-depth data analysis for strategic planning. Both approaches are integral to modern diplo- macy, complementing each other and enhancing the effectiveness of foreign policy objectives.
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