STRATEGIC COMMUNICATIONS OF THE PEOPLE’S REPUBLIC OF CHINA: GOALS AND APPROACHES
DOI:
https://doi.org/10.29038/2524-2679-2025-02-93-106Keywords:
Confucius Institute, mass media, media, country image, narratives, Content Sharing Partnerships, Communist Party of China (CPC), Chinese Students and Scholars AssociationAbstract
The strategic communications of the People’s Republic of China (PRC) are analyzed as an important tool for implementing its foreign and domestic po- licies. The conceptual principles of the PRC’s strategic communications are studied, their impact on the formation of the country’s global image and the promotion of narratives beneficial to the Chinese leadership. The main strategic approaches of the PRC are considered, in particular the use of soft power, public diplomacy, digital technologies and state media to form a positive information environment. Particular attention is paid to the tactical methods used by the PRC in the international information space: economic diplomacy, information campaigns, work with international organizations and influence on the media in different regions of the world. The role of the “One Belt, One Road” initiative in expanding China’s communication influence is analyzed. It is concluded that strategic communications of the PRC are a flexible tool for achieving political and economic goals aimed at strengthening the country’s position in the world system. The study has practical significance for understanding modern commu- nication strategies of states and predicting their further development.
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